AI for Smarties: Understanding Artificial Intelligence — Media Kit
Media Resources
Welcome, journalists, podcasters, conference organizers, bloggers, educators, reviewers, and content creators.
Here you will find everything needed to review AI for Smarties: Understanding Artificial Intelligence or arrange an interview with Bertrand Meyer.
About the Book
The most important technology of our time — decoded.
Artificial Intelligence is transforming every profession, every industry, and nearly every aspect of society. Millions of people use AI every day. Few understand why it works.
AI for Smarties explains the principles behind today's AI revolution in clear, accessible language, separating enduring concepts from passing hype.
Unlike books focused on tools or current products, it explains the scientific ideas that made modern AI possible.
Why This Book Matters
Explains AI without mathematics becoming a barrier
Clear explanations replace equations so curious readers can grasp how modern AI works.
Separates fact from hype
Enduring scientific ideas are distinguished from passing product claims and headlines.
Connects AI with software engineering
Decades of software engineering practice illuminate what AI systems can and cannot guarantee.
Explains Large Language Models
Readers learn what LLMs are actually doing — and why they sometimes fail in surprising ways.
Explains neural networks
The core ideas behind deep learning are presented without requiring a background in calculus.
Looks beyond today's headlines
The book frames AI as a long scientific journey, not a single breakthrough moment.
About Bertrand Meyer
Bertrand Meyer is a software engineer, entrepreneur, educator, and author whose work has influenced generations of software developers. Creator of Eiffel. Inventor of Design by Contract. Author of Object-Oriented Software Construction. Founder of Interactive Software Engineering (now Eiffel Software), Propulsion, and Recognyze.ai. Recipient of the ACM Software System Award and the IEEE Harlan Mills Award.
Why Bertrand Meyer?
Journalists may know the topic, but many won't know Bertrand Meyer's background. This career timeline highlights why the author is a credible voice for interviews.
- 1985 — Founded Interactive Software Engineering (Eiffel Software)
- 1988 — Published Object-Oriented Software Construction (Tony Hoare International Series)
- 1990s — Design by Contract
- 1997 — Published Object-Oriented Software Construction, 2nd Edition (Pearson)
- 2000s — Professor at ETH Zürich
- 2017 — Founded Propulsion
- 2022 — Propulsion acquired
- 2026 — Published AI for Smarties
Interview Topics
- Why did AI suddenly succeed?
- What are Large Language Models actually doing?
- Why did machine learning replace rule-based AI?
- What software engineering can teach AI
- Will AI replace programmers?
- Why education must adapt
- The future of AI
Sample Questions
- What is the biggest misconception about AI today?
- Why did rule-based AI fail?
- What does "learning from experience" really mean?
- Why is software engineering still essential?
- Can AI reason?
- How should universities teach AI?
Book Facts
Title: AI for Smarties: Understanding Artificial Intelligence
Subtitle: ✓ Why large language models work ✓ Why learning replaced rules ✓ What AI means for software engineering, education, and society A clear explanation of AI from one of software engineering's pioneers, Bertrand Meyer. – Author of classic best-seller _Object-Oriented Software Construction_ – ACM Software System Award – IEEE Harlan Mills Prize
Author: Bertrand Meyer
Publisher: Smarties Press
Publication Date: 2026
Language: English
Formats: E-book (PDF), Print (forthcoming)
ISBN: Forthcoming
Price: €29.95
Website: https://www.dev.smarties-press.com/
Downloads: Future translations planned.
Praise
Early reader comments
“AI may be the most hyped technical topic ever, making it particularly urgent to cut through the noise and understand the good, the hype, and the ugly”
Philippe Kahn — Founder of Borland, Starfish, Lightsurf, inventor of the camera phone
“In this impressive book, Bertrand Meyer delivers a masterclass on modern AI. He progressively guides the reader from foundational principles to advanced topics, seamlessly incorporating history, philosophy, societal implications, and key debates—all within a brilliantly engaging and accessible manuscript.”
Lionel Briand — Director Ireland's national research center for software research, pioneer in software testing and trustworthy AI
“The book is a genuine work of demanding popularization, rooted in the tradition of le gai savoir, or perhaps in the best traditions of geek culture, where intellectual rigor is in no way incompatible with humor, curiosity, and the joy of sharing knowledge without pretension.”
Stéphane Dalbera — digital innovator, founder of Atopos
High-resolution Images


Website / QR: https://www.dev.smarties-press.com/
Downloadable Material
Everything a journalist needs in five minutes.
- Front cover (300 dpi)
- Full cover
- Author photo
- Publisher logo
- AI for Smarties: Understanding Artificial Intelligence logo
- Short biography (100 words)
- Medium biography (250 words)
- Long biography (500 words)
- Book description (50 words)
- Book description (150 words)
- Book description (500 words)
- Press release
- Interview topics
Contact
- Publisher: Smarties Press
- Website: https://www.dev.smarties-press.com/
- Email: webmaster@smarties-press.com
- Review copies available.
- Interview requests welcome.
- Social media: links forthcoming.